Commercial writing for pages, adverts and email
One payment. Emailed to you straight away, with no subscription.
Good commercial writing is not the prettiest or the most enthusiastic. It is the writing that answers, in the right order, the doubts holding the purchase back.
This book teaches you to find those doubts and answer them.
From your first advert to a campaign that scales: account structure, creative, audiences and reading the numbers.
A practical route to getting artificial intelligence working in your daily operation, with no coding required.
A method for arriving at a price from cost, margin, perceived value and what the market will actually bear.
