Putting artificial intelligence to use without a technical team
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Most writing about artificial intelligence stays in the realm of the promise. It describes what the technology might do one day, rather than what it settles for you on a Monday morning.
This book takes the opposite route. It starts from jobs that already sit in your operation — answering enquiries, drafting copy, tidying data, weighing up a decision — and shows how to hand each one over.
No technical background is assumed and no expensive tooling is required.
From your first advert to a campaign that scales: account structure, creative, audiences and reading the numbers.
A method for arriving at a price from cost, margin, perceived value and what the market will actually bear.
Measures, meetings and follow-up designed for a small company, where the owner is still on the tools.
